The Social Network · written by Aaron Sorkin · 2010

Back in the dorm, Eduardo pushes Mark to start monetizing theFacebook and discovers a cease-and-desist letter from the Winklevosses' lawyer that Mark had hidden for ten days.

Scene 103 of 189 · ≈ 3 min on screen · Act two

Eduardo
Mark

Act oneAct two

Begins 1:09 into a 2:44 film

The story so farBefore scene 103

Mark Zuckerberg wants status and belonging Harvard's final clubs won't give him, so he builds a website that gives the world both — and loses his best friend and co-founder to the company he built to prove he mattered.

Scene 1
Mark at the campus bar: brilliant, status-obsessed, unable to read the room he's sitting in.
Scenes 1–49
He wants to matter — to be let into the final clubs, to be exceptional enough that Erica's verdict is wrong — and Facemash is the first proof-of-concept.
Scenes 50–92
He takes the Winklevoss pitch as a springboard, builds theFacebook in its place, and launches it into a world he can't control.
Just before
Scene 100
A speaker's voiceover recalls the light-bulb moment of seeing the MITS Altair Kit in Popular Electronics.
Scene 101
At Bill Gates's guest lecture, Eduardo is chatted up and invited for drinks by a student named Christy while Mark stays locked on the speaker.
Scene 102
Leaving the lecture, Eduardo and Mark are approached by fans of theFacebook, one of whom turns out not to have recognized Bill Gates as the speaker.
Scene 103
This scene

103INT. MARK’S DORM ROOM - NIGHT

As the door opens and MARK and EDUARDO come into the overheated warmth of the room.

EDUARDO

It’s time to monetize the thing.

MARK

What were their names?

EDUARDO

Did you hear what I said?

MARK

When?

EDUARDO

I said it’s time to monetize the site.

MARK

What does that mean?

EDUARDO

It means it’s time for the website to

generate revenue.

MARK

No I know what the word means. I’m asking

how do you want to do it?

EDUARDO

Advertising.

MARK

No.

EDUARDO

We’ve got 4000 members.

MARK

‘Cause theFacebook is cool. If we start

installing pop-ups for Mountain Dew it’s

not gonna--

EDUARDO

Well I wasn’t thinking Mountain Dew but

at some point--and I’m talking as the

business end of the company--the site--

MARK

We don’t even know what it is yet. We

don’t know what it is, we don’t know what

it can be, we don’t know what it will be.

We know that it’s cool, that is a

priceless asset I’m not giving it up.

EDUARDO

When will it be finished?

MARK

It won’t be finished, that’s the point.

The way fashion’s never finished.

EDUARDO

What?

MARK

Fashion. Fashion is never finished.

EDUARDO

You’re talking about fashion? Really?

You?

MARK