The Social Network · written by Aaron Sorkin · 2010

Sean corrects Eduardo's growth pitch with the 'Little Big Horn' expansion strategy credited to Mark, then argues against selling out to advertising too soon.

Scene 132 of 189 · ≈ 1 min on screen · Act two

Sean
Eduardo
Mark
Christy

Act oneAct two

Begins 1:41 into a 2:44 film

The story so farBefore scene 132

Mark Zuckerberg wants status and belonging Harvard's final clubs won't give him, so he builds a website that gives the world both — and loses his best friend and co-founder to the company he built to prove he mattered.

Scene 1
Mark at the campus bar: brilliant, status-obsessed, unable to read the room he's sitting in.
Scenes 1–49
He wants to matter — to be let into the final clubs, to be exceptional enough that Erica's verdict is wrong — and Facemash is the first proof-of-concept.
Scenes 50–92
He takes the Winklevoss pitch as a springboard, builds theFacebook in its place, and launches it into a world he can't control.
Scene 120
Sean Parker enters at the 66 dinner and becomes the relationship — equal parts mentor and corrupter — that carries the story's real theme about loyalty and ambition.
Just before
Scene 129
Eduardo adds 'delusional' to his read on Sean.
Scene 130
Sean predicts payback against Case Equity for pushing him out.
Scene 131
Eduardo's voiceover recalls Sean spinning Silicon Valley stories that all circled back to convincing Mark to move to California.
Scene 132
This scene

132INT. 66 - NIGHT

SEAN

Tell me about your progress.

EDUARDO

Well...we’re in 29 schools now and we

have over 75,000 members--

SEAN

(ignoring EDUARDO and going for MARK)

Tell me about the strategy you’re using.

MARK

Okay. For instance, we wanted Baylor in

Texas but Baylor already had a social

network on campus so instead of going

right after them, we made a list of every

school within a hundred miles--

SEAN

--and put theFacebook on those campuses

first.

MARK

Pretty soon all the Baylor kids were

seeing their friends on our site we were

in.

SEAN

That’s called the Little Big Horn, that’s

smart, Mark.

EDUARDO

Thank you, it was mine.

CHRISTY

(to EDUARDO)

Easy.

EDUARDO

Settle an argument for us, would you? I

say it’s time to start making money from

theFacebook but Mark doesn’t want

advertising. Who’s right?

SEAN

Neither of you yet. TheFacebook is cool,

that’s what it’s got going for it.

MARK

Yeah.

SEAN

You don’t want to ruin it with ads

because ads aren’t cool.

MARK

Exactly.

SEAN

It’s like you’re throwing the greatest

party on campus and someone’s telling you

it’s gotta be over at 11:00.

MARK

That’s exactly right.

SEAN

You don’t even know what the thing is

yet.

MARK